Black Dollar Action Plan

How can you be intentional?

1. Look at your weekly spending habits and find a space to supplement a Black-owned business or service
   • Experiment with gradual changes, so they're sustainable and realistic to your expenses and lifestyle
2. Pay the price of chosen item/service - Do not try to haggle or devalue 
   • If you can, offer to pay a dollar or two more when using a credit card, as fees can be exorbitant 
3. If item/service is up to your standards, please be intentionally vocal about it on your social media and within your circles
   • Word of mouth is powerful!                                                                                    
4. If item/service is not up to your standards, take this opportunity to express yourself constructively to the owner or manager and allow them a chance to amend the situation 
   • Under no circumstance is it ok to denigrate on social platforms
5. If you do not have a need for the product or service, but want to support, purchase it and gift it for the next person as a way of paying it forward in real time. 
   • There are variations of this idea, maybe post on your social and the first person to come in and say your name or a phrase gets the prize, a person walking by may be interested and that is a way of introducing a new potential customer while supporting the brand. This could be really fun and an easy, intentional lift!

What About Business Owners?

Black business owners must take a portion of earnings and reinvest in Black business and services, following the guidelines above                                                                                                  

• If this does not happen, the cycle is broken

Black business owners MUST compete and show up in excellence each and every time. 

• Customers cannot be expected to patronize business offering lower quality experiences