About
The mission of Black Dollar is to increase the circulation of the dollar in the Black community from 6 hours to 7 days.
Actions have to be intentional and focused in order to make this a reality. This initiative is a 7 pillar process that will be rolled out in strategic phases.
The first pillar is music, imagery and merchandise. The debut single and video "Soul Intact" featuring Grammy nominated Cyrus DeShield is already making an impact and permeating the ecosystem.
We know and understand the power of art and want to utilize this medium to ensure the messaging is clear and concise.
The action plan of Black Dollar is:
- Look at your week spending habits and consumerism and find a space to supplement a Black owned business or service
( Try it and see how that goes as its a supposed to be gradual so its sustainable and realistic to your expenses and lifestyle)
- Be sure to pay the value of said item/service and do not try to haggle or devalue. Also, try to offer to pay a dollar or two more if using a credit card as fees can be exorbitant
- If said service or item is up to your standards, please be intentionally vocal about it on your social media platforms and word of mouth in your circles
(If it is not up to your service standard, take an opportunity to express constructively to the owner or manager to allow them to amend. Under no circumstance is it ok to denigrate on social platforms)
- Black business owners must take a portion community earnings and repeat said cycle and reinvest in Black business and services
(If this doesn't happen the cycle is broken and not effective to achieving the 7 day goal)
- Black business owners MUST compete and show up in excellence each and every time. It cannot be expected to be understood if quality is less than. This is PARAMOUNT
REPEAT